How to
level up your marketing with AI,
explained in simple words.
A newsletter that can help you optimize your marketing efforts and make decisions faster without compromising your creativity.
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Bringing Artificial Intelligence and Creativity together
Why should you care?
AI tools such as ChatGPT or Claude can bring significant benefits to your marketing efforts.
Boost your creativity
Create fast, really fast
Reduce human errors
Make smarter,
data-driven decisions
Stay competitive in a
rapidly evolving field
Improve ROI by doing
better work in less time
Size doesn’t matter—strategy does. And with AI, even the smallest player can make the biggest impact
Who should care?
Marketers.
By leveraging AI applications, marketers can automate routine processes and enhance productivity without compromising the quality of their output. AI can also contribute innovative ideas that complement human creativity, leading to great and inspiring concepts.
Aspiring entrepreneurs.
AI can simplify routine marketing tasks and maximize productivity, allowing entrepreneurs to focus as much as possible on strategic growth. With the assistance of just a few AI applications, you can now start and promote your own business efficiently and quickly. This is the new era of entrepreneurship!
Small businesses.
While outsourcing to a marketing agency can be a smart solution for the best results, it often comes with an uncomfortable price tag. AI, however, can perform the tasks of multiple employees making it an ideal choice for budget-conscious startups who are in their early stages and can't afford such an investment.
What topics are discussed in the newsletter?
AI-assisted brand development
Copywriting with AI
Popular AI tools
UI/UX optimization with AI
AI social media content
Task automations
AI-assisted marketing plan
Prompt engineering
Future trends in AI
FAQs
You’ve got questions, we’ve got FAQs.
Is AI really necessary for marketing?
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Is it really essential? - No.
Is it really beneficial? - Yes!
AI can significantly assist marketing efforts in ways previously unimaginable. Still, we caution against the uncritical production of AI content, which can be overly generic and miss the mark of human creativity. We believe that the synergy of human expertise and AI can transform any career, business, or project.
Is the newsletter really free?
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Yes! Subscribing to our newsletter is completely free. We expect nothing back.
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No, we value your privacy and will never share your email address with third parties. Your email will only be used to send you the weekly newsletter.
How often will I receive the newsletter?
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Expect our newsletter every Sunday at 4 pm EEST. If it ends up in spam or promotions folder, it’s just exploring—bring it back to your primary inbox!
What makes this newsletter different from others?
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In our newsletter, we break down practical information and tips to help you automate content creation, tailor customer experiences, fine-tune your campaigns and complete other marketing tasks with the support of AI. We’ve got step-by-step guides and best practices that make implementing AI both easy and exciting.
Can I see a sample newsletter before subscribing?
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Yes! Click here to check out a sample newsletter and get a taste of what’s coming your way—no strings attached!
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5 days
Understand AI and why it's here to stay
We've carefully designed a free 5-day email course to help you understand AI apps such as ChatGPT, and explain why it's a big deal in every professional field, including marketing.
Weekly emails. No spam. Unsubscribe anytime.
What's included
[DAY 1]
Getting started with AI and ChatGPT
• What is AI and how it affects our world
• Capabilities and limitations of AI apps like ChatGPT
• Myths and facts about artificial intelligence
[DAY 2]
Prompt engineering 101
• Understand the necessity of prompt engineering
• How to get the best responses from ChatGPT
• Examples of good vs bad prompt
[DAY 3]
Use cases of AI in everyday tasks
• Top ways that AI can help humans achieve more, in less time
• Suggested directories to find the right tools and apps for your needs
• Real-life statistics showing how valuable AI can be to your productivity and efficiency
[DAY 4]
The power of AI for entrepreneurs
• Popular business processes that are easy to optimize and improve with AI
• Tips to help you implement AI without stress
• Why now is the best time to become a freelancer or start a business
[DAY 5]
The opportunities and the future of AI
• Understanding which jobs AI can replace
• Tips on how to adapt and thrive in a world increasingly influenced by AI
• How we see the business life evolving with AI in the next 5 years
AI should assist, not replace, your strategic efforts
FAQs
You’ve got questions, we’ve got FAQs.
How will the course be delivered?
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The course will be delivered via email, with one lesson sent to your inbox each day for five days.
How do I know if this course is right for me?
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Whether you're looking to improve your personal productivity, gain a competitive advantage in your career, or integrate AI in your business, this course is designed to provide valuable insights and practical skills for all.
Do I need any prior knowledge of AI to take this course?
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No prior knowledge is required. The course is designed for beginners and covers the basics of AI, in simple words.
How much time do I need to dedicate each day to the course?
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Each lesson is designed to take around 5-10 minutes, making it easy to fit into your daily routine.
Do you offer any follow-up courses after the 5-day AI course?
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Not right now, but our team is developing the first comprehensive guide on Marketing with AI. To stay updated on the release date, follow us on social media or join our waitlist.
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Coming soon
We are currently developing a series of guides that will teach you how to leverage ChatGPT and other simple AI apps to create great content, improve your brand image, and automate your marketing workflow with AI.
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This is not our weekly newsletter. This is exclusive.
Read time: 6 minutes
Today we'll cover an interesting topic that holds significance for all forms of advertising: Audience Personas.
Creating detailed audience personas is important for understanding your customers and improving your marketing strategies.
It makes sure that everything from branding to product development matches what your audience wants.
Normally, this involves a lot of research, like surveys and interviews.
But with AI tools like ChatGPT, this process can be faster and even more detailed.
Here's a simple guide on how to use ChatGPT for creating audience personas.
Understanding Audience Personas
An audience persona is like a make-believe character that represents your ideal customer.
It includes:
1. Demographics: Basic info like age, gender, income, and where they live.
2. Psychographics: Their lifestyle, values, interests, and what motivates them.
3. Preferences: How they consume media, shop, and like to communicate.
4. Behaviors: Their buying habits and how they interact with brands.
5. Pain Points: Problems that your product or service can solve for them.
🟠 Using ChatGPT for Persona Creation
To use ChatGPT effectively for creating personas, follow these steps:
1. Define Your Objectives
First, know what you want to get from your personas.
Are you trying to improve your marketing strategy, make your product better, or boost customer service?
Knowing this will help you ask ChatGPT the right questions.
2. Gather Preliminary Data
Even though ChatGPT can generate ideas, having some data helps.
This could be:
- Customer surveys and feedback
- Social media stats
- Sales data
- Website analytics
3. Create Detailed Prompts
The better your questions, the better the answers from ChatGPT.
Here are some examples:
- "Describe a typical customer for our eco-friendly products."
- "What are the common problems of middle-aged professionals looking for online courses?"
- "Tell me about young adults interested in fitness tech, like their age, lifestyle, and interests."
4. Refine Outputs
Run several versions with ChatGPT, changing your questions based on its answers.
If the first answer is too broad, ask for more details.
For example:
- Initial Question: "Describe the demographics of our target audience for our new skincare line."
- Tweaked Question: "Describe the age, gender, and income level of women in cities interested in organic skincare products."
5. Synthesize the Persona
Combine ChatGPT's insights with your data to make a whole persona.
Make sure it includes all key parts (demographics, psychographics, preferences, behaviors, and pain points).
🟠 Best Practices
1. Iterative Process
Creating good personas takes time and tweaking. Use ChatGPT to make drafts, then refine them with more data and feedback. Update them as things change.
2. Cross-Validation
Always check ChatGPT's insights against real customer data. This ensures the personas are accurate and credible.
3. Use Multiple Angles
Look at your audience from different viewpoints. Create several personas to cover different customer segments.
4. Collaboration
Get input from various departments like marketing, sales, and product development. They all have valuable insights.
5. Continuous Improvement
Regularly update your personas as your business and market evolve. Use ChatGPT to refresh them so they stay relevant.
🟠 Wrapping Up
Using ChatGPT for creating audience personas can make your marketing more efficient and in-depth.
By making detailed personas, you can better align your branding and products with what your audience wants.
Remember, the key is to keep refining and validating these personas with real data.
Until next time, keep striving for a deeper understanding of your audience.
Solutiqa
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